MAKING DIGITAL ADS SIMPLE FOR SMALL BUSINESSES

Digital ads don’t have to be a puzzle. Let’s make them straightforward, stress-free, and effective - so you can get more sales, leads, and sign-ups.

ABOUT ME

I’m Billy, a Digital Marketing Consultant and owner of WJS Marketing with 8+ years’ experience. Since kicking off my agency in early 2024, I’ve delivered results for amazing clients in the following industries:

  • Live Events

  • E-Commerce

  • Sports

  • Luxury Retreats

My approach is straightforward:

  • Cut the fluff: Focus on the metrics that actually matter to you (sales, leads, sign-ups). No vanity metrics.

  • Build real partnerships: Collaborate closely to understand what truly moves the needle for you.

  • Smooth the customer journey: I work to remove friction points on your social media, website, lead forms and checkouts so your customers go from “interested” to “buying” with ease.

  • Stay proactive: Regularly test, tweak, and refresh ad campaigns to avoid stagnation.

If you’re looking for honest strategies explained in plain English - and campaigns that actually deliver - I’d love to connect. Let’s make your digital ads simple, stress-free, and results-driven.

MY RESULTS (2024)

TURNING a £200 budget into £10,000 sales in 10 days

One of my proudest wins this year was achieving a 52x ROAS for a luxury retreats client. By focusing on the metrics that truly matter, smoothing the customer journey, and leveraging existing data, we delivered exceptional, real-world results.

TURNING 0 LEADS INTO 100+ WHILE REDUCING COST PER LEAD BY 61%

For this B2B sports manufacturing client, I split this lead generation campaign into two phases. First, I tested multiple copy variations to pinpoint the most effective messaging. Then, I shifted focus to visual elements - trying different product shots, models, fonts, and colours - ultimately zeroing in on a winning creative and allocating the bulk of the budget there.

5.24x Average Return on ad spend for 2024

I leveraged historic email lists alongside viral engagement content on the Live Events client’s social channels to flood the pixel with high-interest audience data. By building and refining lookalike audiences at each on-sale announcement - and then repeating the process - I maintained an significant average of 5.24x ROAS across multiple campaigns for 2024.

WHAT I OFFER

DIGITAL AD CAMPAIGNS

From setting up your ad account to writing copy, designing visual assets, installing tracking pixels, and crafting perfect targeting, I handle every detail for effective, results-driven digital campaigns.

WEBSITE AUDITS

I pinpoint what’s causing potential customers to exit, suggest more-persuasive copy, troubleshoot performance issues, and optimise for easy mobile sales, leads, and sign-ups every step.

BESPOKE REPORTING

My bespoke reports translate complex technical data into plain English, showing precisely what’s working with screenshots/videos, where to focus resources, and easy to follow suggestions.

Contact ME

Interested in working together? Fill out some info and I will be in touch with you shortly. I can’t wait to hear from you!