Awesome marketing for music brands

Together with successful music brands, we created the best marketing frameworks to consistently turn attention into income.

Our Mission

Save you from marketing traps we see music brands fall into

I’ve been a signed touring musician and worked inside the marketing teams of major record labels and one of Europe’s biggest concert promoters. I’ve seen creative businesses waste time, energy, and budget on marketing that doesn’t land. So I built WJS Marketing to change that.

We help music promoters, retreat makers, studios and educators grow with calm, conversion-focused Meta ad systems. Our services—strategy, copy, creative, reporting and funnel builds—are made to fit your offer, your pace, and your goals.

Start saving time and ad spend by using a tested system—instead of figuring it all out from scratch.

SERVICES

Ad Campaign Management

  • This is for artists, educators, retreats, and creative businesses that have a great offer but either:
    a) don’t have the time to manage ads consistently
    b) want someone who knows the music space inside-out to handle strategy, targeting, and optimisation for them.

    If you’re launching something new, scaling something proven, or simply tired of “figuring it out” alone—this is for you.

    • Meta ad campaign setup (or audit + rebuild of existing structure)

    • Audience targeting using custom data, lookalikes, and interest stacks

    • Ad creative & copywriting: hooks, headlines, and briefs for your brand

    • Ongoing optimisation: I watch results daily, so you don’t have to

    • Reporting & feedback loop: fortnightly Looms or live chats to track performance

    • Creative refresh guidance: when and what to swap in to avoid fatigue

    You’ll get a high-performing, low-stress campaign engine that fits your goals and budget.

    • £50/hr, minimum 5-hour block

    • Ongoing monthly retainer from £800/month (includes strategy, execution, and check-ins)

    • Custom packages available. Get in touch below 👇

Full Marketing Audit

  • You’re running ads—or planning to—but something feels off. Whether you’re unsure where leads are dropping off, why ROAS has dipped, or how to scale what’s working, this is designed to bring you clarity, fast.

    Perfect for founders and marketers who want an honest, actionable review without the jargon.

    • Meta Ads Audit: full account check—audiences, copy, structure, spend

    • Funnel Analysis: landing pages, checkout, lead magnets, email flows

    • Website UX & CRO Review: friction points, CTAs, mobile behaviour

    • Email & CRM Touchpoints: how your nurture flow’s pulling its weight

    • Prioritised Action Plan: ranked list of quick wins, fixes, and strategic plays

    • Optional 1:1 walk-through of your audit findings (via Zoom or Loom)

    This isn’t fluff—it’s a clear diagnosis with a fix list attached.

    • One-off: £500

    • Includes written report, priority list, and accompanying screen-share video walkthrough

    • Custom audits available if you’d like to isolate one element. Get in touch 👇

Additional Marketing Services

  • For brands who need strong visuals and scroll-stopping ads, but don’t want to brief a designer every time. I’ll help you plan, structure, and deliver assets that feel on-brand and convert.

    I can work with your designer or build layouts myself using tools like Canva, Notion, Figma, or Photoshop.

    Typical assets:

    • Paid social ads (static, video, motion)

    • Lead magnet layouts & ebook covers

    • Landing page mockups / swipe pages

    • Campaign-style brand visuals

    £50/hr

    Get in touch 👇

  • You’re a music educator, retreat organiser, concert promoter, or creative business owner with a strong offer—but when it comes to putting it into words that cut through, it feels fuzzy.

    Maybe your course or retreat has amazing feedback but isn’t converting like it should. Maybe you’re running gigs or launches and you’re not quite sure how to position them in ads or emails. You know your stuff. You just want the message to land.

    We’ll work together to clarify your voice, define your audience, and build the messaging structure that act as a solid north star for every ad, page and post you put out.

    £50/hr

    Get in touch 👇

CASE STUDIES

  • The Challenge

    This retreat brand needed fast, high-quality bookings for a premium offering—without the luxury of time or a large ad budget. They were already trusted in their space, but hadn’t run structured Meta campaigns before.

    What We Did

    • Built two lean ad sets using pixel data and past customer insights

    • Created outcome-driven copy that matched the tone of the brand

    • Delivered ad creative and a fast, low-friction booking funnel

    • Tracked performance daily and adapted spend in real-time

    The Results

    • £199.88 total ad spend

    • £10,405.83 in tracked purchases

    • 52.06x ROAS

    • Retreat fully booked in under 10 days

    Why This Worked

    We didn’t guess. We used the client’s existing data to build smart audiences, spoke directly to their ideal guest’s desires, and made the booking journey effortless. This is a repeatable playbook we now apply across all high-ticket creative offers.

  • The Challenge
    This music promoter needed strong early ticket sales across 25 UK dates to keep momentum high and avoid last-minute panic pushes. The challenge? Limited creative assets, no previous Meta data for the artist, and tight margins—so we had to make every pound work hard.

    What We Did

    • Built a single nationwide campaign instead of 25 local ones to consolidate data and speed up pixel learning

    • Used lookalike audiences based on past buyer behaviour

    • Tested multiple creative types: video, image, quote-led, UGC-style, carousel

    • Doubled down on the winning creative and audience combos once results started coming in

    • Monitored ROAS daily and tweaked placements, budgets and copy mid-flight

    The Results

    • £11,881.89 total ad spend

    • £62,244.50 in tracked purchases

    • 5.24x average ROAS

    • Several cities sold out without needing local promo boosts

    Why This Worked
    Instead of slicing the budget thin across 25 different cities, we pooled everything into a single high-learning campaign. That gave Meta the room it needed to find real buyers fast. We didn’t waste spend guessing—we used structured testing, scaled what worked, and kept everything lean. A smart, scalable strategy we now use across all multi-date tours.

  • The Challenge
    This relatively new artist had gained momentum on TikTok, but hadn’t yet proven their draw for a national tour. The 2025 Christmas dates were announced early, giving us a long lead time. Rather than rushing into ticket sales cold, we needed to build trust, grow awareness, and convert at the right time.

    What We Did

    • Ran a UK-wide awareness campaign using the artist’s top-performing TikTok-style videos

    • Focused on engagement, watch time, and profile visits to build warm, high-intent audiences

    • Created custom audiences from these engagers and ran a second, conversion-focused sales campaign

    • Used simple, face-to-camera ads that echoed the tone and style fans already loved

    • Let the audience warm up first—then made the sale feel like a natural next step

    The Results (in the first 2 months)

    • £1,916.75 in ad spend

    • £7,873.63 in tracked ticket sales

    • 4.11x average ROAS

    • Strong momentum and engaged fans ahead of the 2025 Christmas tour

    Why This Worked
    We didn’t go in for the hard sell straight away. By building trust first—with warm, friendly creative—and only pitching tickets to people who’d already shown interest, we kept costs low and conversion rates high. This is a great example of how a two-step strategy can turn early buzz into real-world sales, especially for artists in the growth stage.

Let’s work together

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